What makes a compelling story, I should ask. At the base of it, it ought to stir emotions, because without stirring emotions, a story does not compel one to act. Pretty much like reading a recipe of how to make french fries. Quite different from describing a food that would "bleed caramel (sic)".
An interesting read today - at Tech Crunch - an article titled, To Successfully Launch a Product, You Have to Tell a Compelling Story! In essence, the article compared the 3 stories being told by Apple, Samsung and Microsoft with their recent product launches. You can read about it there.
As to other things in life, I think it is a good reminder that when we put in a lot of effort in developing a product, a new way, an improve, we must tell a story that attracts the audience.
In attracting the audience, we must not only make sense, but also stir emotions. Then only it becomes a compelling story, one that compels the audience to experience that product and becomes an advocate of the product.
P/S. You may also be interested in the Elevator Pitch.
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